I'M CONFIDENT - I'M PURE

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Your new daily essential

Tried on Real People

★★★★★

Recently made the switch to I’M PURE deodorant and being on the go a lot I find it doesn’t leave any overwhelming wetness and has a refreshing and crisp scent that isn’t overpowering."

Jensen E.

★★★★★

Both my partner and I have been trying out this deodorant and we would recommend it to anyone! It has an amazing scent that leaves you feeling fresh and confident throughout the entire day, and the best part about it is that it’s perfect for sensitive skin! If you're looking for a new deodorant to try, I would 100% recommend giving this one a go. It's been a game-changer for us and I'm sure you'll love it too!"

Shannon B

★★★★★

Obsessed with this new deodorant I’M PURE! It’s clean, actually works, and smells so good. No irritation, just fresh all day. My new go-to!"

Jessie B

★★★★★

If you’re looking for something that smells good and feels great, I'M PURE is definitely what you need. Easy application, great scent and doesn’t leave any sort of residue on the skin. If you could improve the longevity and intensity of the smell this deodorant would up there with one of the best on the market. Would definitely recommend to everyone to try it out!"

Kyle G

★★★★★

I have been using I’M PURE for a month now and have found the performance of it almost identical to the big brands I previously used, with the extra bonus not having all the metals and chemicals."

Andrew H

★★★★★

I have been using I'M PURE deodorant now for about a month and I love it! The perfume is so fresh without being overpowering and it lasts all day. I love the packaging too as it weighs half as much some of the roll ons that are in heavy glass containers. I would highly recommend this product."

Lizzie G

★★★★★

Loving my new deodorant from I'M PURE. No irritation, smells great, and has lasting protection. The smaller ball allows the product to be applied just where you need it and no evidence of staining or marks on your clothes. Most deodorants give me a rash, but not I'M PURE. Finally a deodorant that ticks all my boxes."

Nikki B

★★★★★

How good is I'M PURE! It dries well and smells fresh all day. No complaints!"

Jordie D

Our Ingredients

  • New Zealand Aqua

    Sourced from nature’s cleanest waters, this ultra-pure base hydrates and refreshes your skin without irritation.

  • Triethyl Citrate

    A naturally derived odour-neutraliser that gently stops odour at the source — without blocking your pores.

  • Witch Hazel Extract

    A skin-calming astringent that helps reduce odour and inflammation, perfect for sensitive or freshly shaved skin.

  • Aloe Vera Juice

    Nature’s soothing powerhouse — hydrates, heals, and protects delicate underarm skin.

  • Tapioca Starch

    A natural moisture-absorber that keeps you dry without aluminium or harsh powders.

  • Menthol

    Adds a subtle, cooling freshness that helps you feel clean and confident all day long.

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