I’M PURE was created to elevate the everyday deodorant experience.

Other deodorants felt like a compromise, they either worked but smelled off, smelled good but felt sticky, or were just “average.”

We wanted something that actually works, smells great, feels smooth, and looks sleek.

I’M PURE is for the ambitious, energetic, and confident person who refuses to settle for ordinary.

Isaiah - Founder

Pure botanicals. Proven protection. Gentle care.

Each ingredient in I'M PURE is carefully selected for its purpose — to protect, soothe, and refresh without compromise. Here's what makes our formula truly effective:

  • New Zealand Aqua

    Sourced from nature’s cleanest waters, this ultra-pure base hydrates and refreshes your skin without irritation.

  • Triethyl Citrate

    A naturally derived odour-neutraliser that gently stops odour at the source — without blocking your pores.

  • Witch Hazel Extract

    A skin-calming astringent that helps reduce odour and inflammation, perfect for sensitive or freshly shaved skin.

  • Aloe Vera Juice

    Nature’s soothing powerhouse — hydrates, heals, and protects delicate underarm skin.

  • Tapioca Starch

    A natural moisture-absorber that keeps you dry without aluminium or harsh powders.

  • Menthol

    Adds a subtle, cooling freshness that helps you feel clean and confident all day long.

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