I was sick of deodorant being a compromise. Either it worked and felt awful, or it felt nice and didn't work. So I made one that does both. Goes on smooth. Feels like lotion.

Aluminium-free, paraben-free, made right here in NZ. Already on shelf in New World and Pak'nSave. This is just the start — the plan is a whole personal care range. But it starts with getting the deodorant right.

Izzy, founder of I'M PURE · Christchurch

Ready to feel the difference?

Goes on smooth. Feels like lotion. Aluminium-free, paraben-free.