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Based in
Christchurch, New Zealand
Find us in store
Already on shelf at New World and Pak N Save locations across Christchurch.
Stocking enquiry?
If you're a buyer or retailer interested in ranging I'M PURE, use the form and select "Wholesale / Stocking" as your reason.
I was sick of deodorant being a compromise. Either it worked and felt awful, or it felt nice and didn't work. So I made one that does both. Goes on smooth. Feels like lotion.
— Izzy, founder of I'M PURE · Christchurch
Ready to feel the difference?
Goes on smooth. Feels like lotion. Aluminium-free, paraben-free.